12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can significantly enhance a brand’s appearance in the talent market. And the bright side is that it doesn’t always need an insane spending plan!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those boring, worn-out recruitment techniques that normally start with posting on task boards (boring).

When your talent group begins creating original, appealing campaign ideas that tie into and reinforce your total recruitment strategy, you’ll rapidly find how to attract the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing fun and engaging ways to draw in excellent candidates to your brand name and make a larger effect on candidates.

Examples include recruitment through a dating app, using a strange code to break, hosting meet-ups, or employing the aid of an immersive virtual tour.

– You can develop imaginative ideas for your recruitment campaign by evaluating the problems your talent team has now, looking into how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of companies believing outside package include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model car that interviews its own professionals, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so continue reading).

– After releasing your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to streamline and automate your working with process.

What is an imaginative recruitment project?

Recruiters or talent acquisition teams that utilize original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you know if your organization is utilizing creative ideas in your technique?

Well, has the talent team been utilizing the same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same standard tactics that everyone else uses, there’s no other way your brand will stand apart in the crowd.

When companies engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the certified people they’re searching for. Now, here’s how your group can begin doing things in a different way.

How do business believe of innovative recruitment projects?

It’s not too complex. Let’s stroll through the actions for developing effective, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting top talent.

Step 2: Next, brainstorm ideas or tactics to overcome those obstacles. Here are some tips:

– Get inspiration from other business currently considering of the box.
– Put yourself in the shoes of your target audience and think about ways to communicate with them in a style and tone that will attract them, such as an animated video.
– Connect to colleagues to gather concepts from a varied group.
– Consider what your business values extremely in its present staff members.

Step 3: Bring all your ideas together and develop your recruitment campaign method, including the channels you’ll utilize to release it, such as social networks and your careers site.

Step 4: Review your project expense and guarantee you have the budget you require, or change your strategy appropriately (keeping in the excellent stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other project elements get extensive national, global, (or even viral!) attention.

Do we require to contract out specialized parts of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every aspect of an imaginative job in-house. Because case, you may need to contract out particular components to a company, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not appear like your nephew stole your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To help you win on this new path, we’ve gathered some genuinely innovative recruiting concepts below. Companies that developed some original or innovative attention grabbers to draw in excellent prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, numerous companies are in need of a recruitment process makeover. Especially if they desire to bring in young, certified candidates (and the business’s employer brand name is as appealing to them as a 1970s motion picture).

The following companies (most of which you have actually likely heard of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referrals.
Their most original campaign idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the program’s season finale. It might not have actually included at any huge global advertising celebration, however it sure got people talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is ending up being more hard.
Recruitment technique: Using pop-culture referrals to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special due to the fact that it utilizes the concepts of great marketing or copywriting by appealing to what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is also experiencing a rapid boost in need post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in people whose worths line up with the business’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is typically extremely under-appreciated definitely requires some extra innovative juice. Home Instead decided to employ the services of a professional company for this campaign to revitalize their brand and hook precisely the best type of individuals.

The company developed very emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a difficult job.
Recruitment technique: Using a significant innovation pattern to sign up with the discussion and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely initial campaign run by the Swedish furniture maker IKEA. To attract skill that considers of the box, they invited possible prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work prospects aiming to begin their professions in hospitality by highlighting real-life examples of upward mobility.
Tactics: National ad project covering social media, digital display screen advertisements, radio, and press coverage.
These guys are assisting to fill a significant pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually regained 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes prospective beginners knowledgeable about the vast array of benefits available with a career in hospitality and uses testimonials from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: referall.us Hiring at scale, which, in this case, indicated trying to draw in 1,000 new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who want to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment project that the software application company, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel concept lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has helped them satisfy their Australian and worldwide consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment technique: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing working with biases by refreshing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew scarcities post-Covid
Recruitment technique: Targeting an extremely particular talent segment – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s believing out of the box. After coming throughout an interesting market insight that “around 78% of British moms and dads aged 45 and over desire to take on a new difficulty once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular talent pool.

Filling the crew scarcities with candidates who are over 45, whose kids have lastly flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned worldwide motor program and establishing the brand as an emerging center for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The team integrated AI into the vehicle’s pedestrian speech innovation and vehicle connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment strategy: Using an innovative, gamified method to engage passive candidates & providing a complimentary gift.
Tactics: Skills test was marketed on social media platforms

Our sister company, Toggl Track, desired to work with an SEO manager and thought of a fun project that ‘d be a win-win situation for all. We produced an abilities test difficulty and marketed it throughout social networks, using a free t-shirt to applicants who achieved high ratings.

Reaching passive prospects while spreading the word about our brand name to other talented workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive employer brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s enormous talent acquisition project was produced by Nexus and assisted give the brand name a much-needed facelift (given that the seller may not have actually been top of lots of prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to attain?

Problem: Attracting young employees in the midst of a labor shortage.
Recruitment strategy: Tapping into a growing interest among youths in home restoration and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that presents remodelling fails recreated as masterpieces, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year amidst exceptional labor scarcities, Lowe’s Canada was dealing with the monumental obstacle of bring in younger employees. Partnering with a creative agency, the brand created a recruitment campaign concentrating on opportunities for development and knowing within its network.

They have actually also found that 88% of Gen Z students wish to work for employers who offer them access to training and development chances.

Training is a concern for us, so we ensure to offer thorough to everyone who joins our groups. Working in among our stores is an excellent opportunity for individuals to get understanding that will benefit them all their lives.

Inspired by this insight, the brand name introduced a project and exhibition that constructs on the desire to discover by revealing engaging examples of renovation failures that young individuals can prevent by working and learning at one of the brand name’s stores. Each of the exhibits had a QR code for using straight for the numerous open positions.

Considering your next initial recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the function, from getting up the best engineers to roping worldwide’s greatest salespersons, your recruitment marketing efforts make sure to hit their hearts and minds if you use your creativity!

One simple way to add sparkle to your next recruitment campaign while making it fun and engaging for you and potential applicants is to begin with abilities tests. And, no, you don’t have to create tests from scratch. Our test library is overflowing with role-specific questions developed by the professionals.

Bid farewell to inappropriate candidates and the hours lost screening CVs. Create a free Toggl Hire account today to see just how basic, fun, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and structure marketing teams. She operates at Toggl Hire and writes about how businesses can recruit actually great individuals.