12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment campaign concept can significantly improve a brand name’s beauty in the skill market. And the excellent news is that it doesn’t constantly require an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, worn-out recruitment strategies that usually begin with publishing on task boards (boring).

When your talent team begins creating original, appealing campaign concepts that connect into and strengthen your overall recruitment technique, you’ll rapidly discover how to bring in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and engaging ways to attract excellent prospects to your brand name and make a bigger effect on applicants.

Examples consist of recruitment through a dating app, utilizing a strange code to crack, hosting meet-ups, or getting the aid of an immersive virtual tour.

– You can establish imaginative concepts for your recruitment campaign by assessing the issues your talent group has now, looking into how other business hook candidates, or conceptualizing brand-new concepts with your group.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design automobile that interviews its own professionals, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After releasing your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to simplify and automate your employing procedure.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that use original recruitment campaign ideas, such as video games, crack-the-code tests, AI recruitment bots, or video material, link straight with the hearts and minds of their target audience.

How do you know if your organization is using imaginative ideas in your method?

Well, has the skill group been using the exact same recruitment marketing method for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the same traditional methods that everyone else utilizes, there’s no other way your brand will stand apart in the crowd.

When business connect with prospects in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to bring in the competent people they’re trying to find. Now, here’s how your team can start doing things in a different way.

How do business think of innovative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for creating effective, initial recruitment marketing.

Step 1: Identify your group’s most significant blockers in getting top talent.

Step 2: Next, brainstorm concepts or methods to get rid of those difficulties. Here are some tips:

– Get motivation from other companies already believing out of package.
– Put yourself in the shoes of your target market and think about ways to interact with them in a design and tone that will attract them, such as an animated video.
– Connect to associates to collect concepts from a varied group.
– Consider what your business values extremely in its current employees.

Step 3: Bring all your ideas together and produce your recruitment project method, consisting of the channels you’ll use to publish it, such as social networks and your careers site.

Step 4: Review your project cost and ensure you have the budget plan you need, or adjust your plan appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign aspects get extensive national, worldwide, (or perhaps viral!) attention.

Do we need to outsource specialized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative job in-house. Because case, you might require to contract out particular elements to a company, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t look like your nephew took your smart phone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, now for the fun stuff.

To assist you win on this brand-new path, we’ve gathered some genuinely ingenious recruiting concepts below. Companies that created some original or innovative attention grabbers to reel in great candidates.

12 innovative and inspiring recruiting project examples

Let’s face it, lots of organizations are in need of a recruitment procedure transformation. Especially if they wish to attract young, qualified prospects (and the company’s employer brand name is as appealing to them as a 1970s film).

The following companies (the majority of which you’ve likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior staff for white-collar workplaces.
Recruitment strategy: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most original campaign concept was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the program’s season ending. It may not have included at any big international advertising festival, however it sure got people talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is ending up being harder.
Recruitment method: Using pop-culture referrals to draw in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is unique due to the fact that it uses the principles of good advertising or copywriting by appealing to what is very important to its particular target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly undervalued and is likewise experiencing a rapid boost in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to attract individuals whose worths align with the company’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is usually very under-appreciated absolutely needs some additional creative juice. Home Instead decided to employ the services of a professional company for this project to refresh their brand and hook exactly the best sort of individuals.

The company created incredibly emotive recruiting videos for this specific niche industry, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a difficult task.
Recruitment strategy: Using a major innovation pattern to sign up with the discussion and boost their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign using 3D-printed meatballs.
Now, this is a really initial project run by the Swedish furniture producer IKEA. To attract talent that considers of the box, they possible candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work candidates seeking to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement project covering social networks, digital display screen advertisements, radio, and press protection.
These guys are assisting to fill a significant pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The industry has regained 6.9 million tasks because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes potential newbies knowledgeable about the vast variety of advantages available with a profession in hospitality and uses reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another creative recruitment project that the software company, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their unique idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their ingenious thinking has actually helped them satisfy their Australian and referall.us international intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to assist lower employing biases by refreshing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment technique: Targeting a really particular skill sector – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s considering of the box. After discovering a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to handle a brand-new obstacle once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular talent swimming pool.

Filling the crew scarcities with prospects who are over 45, whose kids have actually finally flown the nest, and who are now searching for a new profession experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned international motor program and developing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The group included AI into the car’s pedestrian speech technology and cars and truck connect system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive candidates & using a free gift.
Tactics: Skills test was promoted on social media platforms

Our sister company, Toggl Track, wished to work with an SEO manager and thought of an enjoyable project that ‘d be a win-win circumstance for all. We developed an abilities test challenge and marketed it across social media, offering a totally free t-shirt to candidates who achieved high scores.

Reaching passive candidates while getting the word out about our brand name to other gifted employees worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s huge skill acquisition campaign was created by Nexus and helped give the brand a much-needed facelift (considering that the merchant may not have been leading of lots of candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to attain?

Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment method: Taking advantage of a growing interest amongst youths in home renovation and crafting a compelling value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents renovation fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 individuals in a year in the middle of extraordinary labor scarcities, Lowe’s Canada was dealing with the monumental difficulty of attracting younger employees. Partnering with a creative firm, the brand name designed a recruitment project focusing on chances for growth and learning within its network.

They have also discovered that 88% of Gen Z trainees wish to work for companies who provide access to training and growth chances.

Training is a concern for us, so we ensure to provide comprehensive training to everyone who joins our teams. Working in among our shops is a fantastic opportunity for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibit that develops on the desire to learn by revealing engaging examples of restoration failures that youths can prevent by working and discovering at one of the brand’s shops. Each of the exhibitions had a QR code for applying straight for the various employment opportunities.

Thinking of your next initial recruitment campaign method?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious business to approach candidates.

Whatever the role, from grabbing up the very best engineers to roping worldwide’s biggest salesmen, your recruitment marketing efforts are sure to hit their hearts and minds if you use your creativity!

One easy method to add shimmer to your next recruitment project while making it enjoyable and engaging for you and prospective candidates is to begin with abilities tests. And, no, you don’t need to create tests from scratch. Our test library is overflowing with role-specific questions developed by the specialists.

Bid farewell to inappropriate candidates and the hours lost screening CVs. Create a free Toggl Hire account today to see just how simple, enjoyable, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and building marketing groups. She works at Toggl Hire and blogs about how organizations can recruit really terrific individuals.