12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can considerably enhance a brand name’s beauty in the talent market. And fortunately is that it doesn’t constantly need an insane budget plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those boring, worn-out recruitment strategies that normally begin with posting on task boards (boring).

When your skill group begins producing initial, interesting campaign ideas that connect into and enhance your general recruitment method, you’ll rapidly discover how to attract the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing fun and interesting ways to draw in excellent prospects to your brand and make a larger effect on applicants.

Examples include recruitment via a dating app, using a mysterious code to split, hosting meet-ups, or enlisting the assistance of an immersive virtual trip.

– You can establish creative concepts for your recruitment campaign by examining the concerns your skill group has now, looking into how other business hook applicants, or brainstorming brand-new concepts with your group.

– Three examples of organizations believing outside package consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design lorry that interviews its own professionals, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on that one, so keep reading).

– After introducing your project, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to improve and automate your hiring process.

What is an innovative recruitment campaign?

Recruiters or skill acquisition teams that utilize original recruitment campaign concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you understand if your organization is using innovative ideas in your method?

Well, has the talent group been utilizing the exact same recruitment marketing technique for referall.us the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same traditional strategies that everyone else utilizes, there’s no way your brand will stand apart in the crowd.

When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the qualified people they’re searching for. Now, here’s how your team can start doing things differently.

How do business think of creative recruitment projects?

It’s not too complex. Let’s stroll through the steps for creating successful, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring top talent.

Step 2: Next, brainstorm ideas or tactics to overcome those difficulties. Here are some suggestions:

– Get motivation from other business already thinking out of package.
– Put yourself in the shoes of your target market and think about ways to interact with them in a design and tone that will appeal to them, such as an animated video.
– Connect to associates to gather concepts from a varied group.
– Consider what your business values highly in its existing staff members.

Step 3: Bring all your concepts together and develop your recruitment campaign method, consisting of the channels you’ll use to publish it, such as social networks and your careers site.

Step 4: Review your campaign cost and guarantee you have the spending plan you require, or adjust your plan accordingly (keeping in the good stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other project aspects get widespread national, international, (or even viral!) attention.

Do we require to outsource customized elements of our recruitment campaigns?

Possibly. We know that not all business have the resources to manage every aspect of an innovative task in-house. In that case, you might require to contract out particular elements to a company, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t look like your nephew took your mobile phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the fun things.

To help you win on this brand-new path, we’ve gathered some genuinely innovative recruiting concepts below. Companies that came up with some original or innovative attention grabbers to draw in excellent candidates.

12 creative and motivating recruiting campaign examples

Let’s face it, numerous organizations are in requirement of a recruitment process makeover. Especially if they want to attract young, competent prospects (and the company’s employer brand name is as appealing to them as a 1970s motion picture).

The following companies (the majority of which you’ve likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior personnel for white-collar workplaces.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most initial campaign idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the show’s season finale. It may not have featured at any big worldwide advertising festival, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being more tough.
Recruitment strategy: Using pop-culture referrals to bring in a large variety of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is distinct due to the fact that it uses the concepts of excellent marketing or copywriting by appealing to what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is likewise experiencing a fast boost in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in individuals whose worths line up with the business’s purpose.
Tactics: Ad project across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is usually exceptionally under-appreciated definitely requires some extra innovative juice. Home Instead chose to utilize the services of an expert company for this project to revitalize their brand and hook exactly the ideal sort of people.

The company produced incredibly emotive recruiting videos for this specific niche industry, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a hard task.
Recruitment strategy: Using a significant innovation trend to join the discussion and enhance their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a genuinely initial campaign run by the Swedish furniture maker IKEA. To attract skill that considers of package, they invited potential prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work candidates aiming to begin their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display ads, radio, and press protection.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of shared this eye-opening fact:

The market has gained back 6.9 million jobs given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential beginners conscious of the huge variety of advantages offered with a profession in hospitality and utilizes testimonials from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to draw in 1,000 brand-new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment campaign that the software application company, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road trip.

Their unique concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has helped them fulfill their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and absence of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help reduce hiring predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment technique: Targeting an extremely specific skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s considering of the box. After stumbling upon an interesting market insight that “around 78% of British moms and dads aged 45 and over wish to handle a brand-new difficulty once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill pool.

Filling the team lacks with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now looking for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned global motor program and establishing the brand somalibidders.com as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group integrated AI into the vehicle’s pedestrian speech technology and automobile connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an ingenious, gamified method to engage passive prospects & offering a complimentary present.
Tactics: Skills test was promoted on social networks platforms

Our sister business, Toggl Track, wanted to work with an SEO manager and idea of an enjoyable project that ‘d be a win-win circumstance for all. We created a skills test challenge and promoted it throughout social networks, offering a free tee shirt to candidates who achieved high ratings.

Reaching passive candidates while spreading the word about our brand name to other talented employees worldwide-it does not improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual possessions

Walmart’s enormous talent acquisition project was developed by Nexus and assisted provide the brand name a much-needed facelift (given that the merchant might not have actually been top of numerous prospects’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the midst of a labor lack.
Recruitment technique: Taking advantage of a growing interest among youths in home renovation and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents restoration stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to recruit some 5,000 people in a year amidst remarkable labor lacks, Lowe’s Canada was facing the huge obstacle of drawing in younger workers. Partnering with an imaginative firm, the brand designed a recruitment project concentrating on opportunities for development and knowing within its network.

They have actually also discovered that 88% of Gen Z students wish to work for employers who provide them access to training and growth chances.

Training is a concern for us, so we ensure to offer detailed training to everybody who joins our teams. Working in among our stores is a fantastic chance for people to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a project and exhibition that builds on the desire to discover by revealing compelling examples of restoration failures that youths can prevent by working and discovering at one of the brand name’s stores. Each of the exhibits had a QR code for applying straight for the various open positions.

Thinking about your next initial recruitment project technique?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the role, from grabbing up the finest engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts make sure to hit their hearts and minds if you use your creativity!

One easy way to add shimmer to your next recruitment project while making it enjoyable and engaging for you and potential applicants is to start with abilities tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific questions developed by the experts.

Say farewell to unsuitable prospects and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see simply how simple, fun, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She operates at Toggl Hire and blogs about how services can recruit truly great people.