12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign concept can substantially enhance a brand name’s beauty in the talent market. And fortunately is that it doesn’t constantly require an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shake up those dull, tired recruitment techniques that typically start with publishing on task boards (boring).

When your skill team starts creating original, appealing campaign ideas that connect into and strengthen your general recruitment strategy, you’ll quickly find how to draw in the finest and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing fun and interesting methods to draw in good prospects to your brand name and make a larger influence on applicants.

Examples consist of recruitment through a dating app, utilizing a mysterious code to crack, hosting meet-ups, or getting the aid of an immersive virtual tour.

– You can develop innovative concepts for employment your recruitment campaign by evaluating the issues your talent team has now, investigating how other companies hook candidates, or conceptualizing new concepts with your group.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design vehicle that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so check out on).

– After introducing your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test templates to improve and automate your hiring procedure.

What is a creative recruitment project?

Recruiters or talent acquisition groups that utilize initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target audience.

How do you know if your organization is using creative ideas in your strategy?

Well, has the talent team been using the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same conventional techniques that everybody else utilizes, there’s no other way your brand will stand out in the crowd.

When business engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re most likely to draw in the competent people they’re looking for. Now, here’s how your group can begin doing things differently.

How do companies consider creative recruitment projects?

It’s not too complex. Let’s walk through the steps for creating effective, original recruitment marketing.

Step 1: Identify your group’s biggest blockers in acquiring top talent.

Step 2: Next, brainstorm concepts or tactics to overcome those obstacles. Here are some pointers:

– Get inspiration from other companies already considering of the box.
– Put yourself in the shoes of your target audience and consider methods to communicate with them in a style and tone that will appeal to them, such as an animated video.
– Connect to colleagues to gather concepts from a varied group.
– Consider what your business values extremely in its current workers.

Step 3: Bring all your concepts together and produce your recruitment project method, including the channels you’ll use to release it, such as social media and your careers website.

Step 4: Review your project cost and guarantee you have the budget plan you require, or change your plan accordingly (keeping in the great things your target audience likes).

Step 5: Launch your project and hope your job advert and other campaign components get extensive national, international, (or perhaps viral!) attention.

Do we need to outsource specific elements of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to pull off every aspect of an innovative project in-house. Because case, you might need to contract out specific parts to a company, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew stole your cellphone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To help you win on this new path, we’ve pulled together some truly ingenious recruiting concepts below. Companies that came up with some original or innovative attention grabbers to attract great prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations are in need of a recruitment process transformation. Especially if they desire to bring in young, certified candidates (and the company’s company brand is as appealing to them as a 1970s movie).

The following companies (the majority of which you’ve likely become aware of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior staff for white-collar workplaces.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most original project concept was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the show’s season finale. It may not have featured at any big international marketing celebration, however it sure got people talking. And that’s what you desire.

2. – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is ending up being more hard.
Recruitment strategy: Using pop-culture references to draw in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is unique since it uses the concepts of excellent advertising or copywriting by interesting what is very important to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently extremely undervalued and is also experiencing a fast increase in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to bring in individuals whose worths align with the business’s purpose.
Tactics: Ad campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is usually incredibly under-appreciated definitely requires some extra creative juice. Home Instead decided to utilize the services of an expert company for this project to revitalize their brand name and hook precisely the best sort of people.

The firm produced extremely emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a difficult task.
Recruitment strategy: Using a major technology pattern to sign up with the conversation and improve their awareness in the tech talent circles.
Tactics: A speculative recruitment project using 3D-printed meatballs.
Now, this is a genuinely initial campaign run by the Swedish furnishings manufacturer IKEA. To draw in talent that considers of package, they welcomed possible prospects for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work candidates aiming to begin their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National ad campaign covering social networks, digital display ads, radio, and press protection.
These guys are helping to fill a significant pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually restored 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes possible beginners knowledgeable about the vast variety of advantages readily available with a profession in hospitality and utilizes testimonials from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to bring in 1,000 new workers over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment campaign that the software company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their ingenious thinking has actually helped them fulfill their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help reduce employing predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment method: Targeting an extremely specific talent section – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s thinking out of the box. After encountering a fascinating market insight that “around 78% of British moms and dads aged 45 and over desire to take on a brand-new difficulty once their kids fly the nest”, EasyJet crafted a recruitment project targeting this specific talent pool.

Filling the crew scarcities with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now looking for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a distinguished international motor show and establishing the brand name as an emerging hub for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for sure! The team incorporated AI into the automobile’s pedestrian speech technology and cars and truck link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an ingenious, gamified technique to engage passive candidates & using a free gift.
Tactics: Skills test was advertised on social media platforms

Our sibling company, Toggl Track, desired to employ an SEO supervisor and idea of a fun project that ‘d be a win-win scenario for all. We developed an abilities test difficulty and promoted it throughout social media, offering a totally free tee shirt to candidates who achieved high ratings.

Reaching passive prospects while getting the word out about our brand to other talented workers worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive company brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s huge skill acquisition campaign was created by Nexus and helped offer the brand a much-needed facelift (since the retailer may not have actually been top of numerous candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment strategy: Taking advantage of a growing interest among youths in home renovation and crafting a compelling value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents restoration stops working recreated as artworks, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year in the middle of extraordinary labor scarcities, Lowe’s Canada was facing the huge difficulty of bring in more youthful employees. Partnering with a creative agency, the brand name designed a recruitment project concentrating on opportunities for growth and knowing within its network.

They have likewise discovered that 88% of Gen Z students wish to work for employers who provide them access to training and development chances.

Training is a priority for us, so we make certain to provide extensive training to everyone who joins our groups. Working in among our stores is an excellent opportunity for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a campaign and exhibit that constructs on the desire to discover by revealing compelling examples of restoration failures that youths can prevent by working and discovering at one of the brand name’s shops. Each of the exhibits had a QR code for using straight for the numerous employment opportunities.

Thinking about your next initial recruitment project strategy?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach candidates.

Whatever the role, from getting up the finest engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts are sure to strike their hearts and minds if you utilize your creativity!

One simple way to add sparkle to your next recruitment project while making it enjoyable and engaging for you and possible applicants is to begin with skills tests. And, no, you do not need to create tests from scratch. Our test library is brimming with role-specific concerns established by the professionals.

Bid farewell to inappropriate candidates and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how easy, enjoyable, and fair hiring can be.

Juste loves examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing groups. She works at Toggl Hire and blogs about how businesses can recruit actually terrific individuals.