6 Brilliant Recruitment Marketing Campaigns

Candidates desire to feel connected to your brand and sense that companies comprehend them as people. So how can employers stick out from the crowd? Employers need to be proactive in their technique to bring in prospects, and recruitment marketing is the solution

Recruitment marketing is a relatively new way to bring in prospects, both passive and active, to your business. It involves embracing the same principals and techniques utilized by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams consist of: lead generation, SEO, guerrilla marketing, social marketing, customised candidate journey and content production.

According to SHRM, companies that incorporate recruitment marketing into their hiring strategy can create three times more applicant leads than those who do not – leading a 100% higher close rate on candidates. Additionally, recent research study by Allegis found that running a recruitment marketing project can conserve business as much as 40% on total skill expenses. On top of these cost savings, recruitment marketing boosts company brand name and draws in an approximated 50% more competent candidates.

It’s extraordinary to see how a deep understanding of your prospects can lead to projects that inspire them to act. We’ve put together a list of six of our favourite creative recruitment projects that you can take motivation from for your next recruitment marketing campaign. These projects pushed the borders of traditional job advertisements, and employment for numerous, the application processes went viral.

Examples of recruitment marketing projects

Ogilvy: The World’s Greatest Salesperson

To engage and work with the most experienced salesmen in business, Ogilvy, one of the worlds most popular marketing firms, ran an imaginative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they welcomed the prospective candidates to film themselves a brick. The reward? A three month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great advantage to employers is the ease at which recruitment marketing contests can be shared online and reach hundreds to thousands of people.Contests are a basic technique of recruitment marketing campaigns.

They are a great method to attract enthusiastic candidates in addition to acting as a preliminary screening test. Companies might ask candidates to resolve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling signboard. This marketing project was an excellent success for Google and made high praise online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The signboard, placed in Silicon Valley, provided an intricate mathematical formula to passers-by and challenged those who believed they were clever enough to resolve it. Once solved, the formula revealed a site URL (www.7427466391.com) that the solver must visit.

Those smart sufficient to fix the billboard puzzle were provided one last puzzle as soon as on the website.

Successful prospects received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re delighted you’re here. One thing we discovered while constructing Google is that it’s easier to discover what you’re looking for if it comes searching for you. What we’re searching for are the very best engineers worldwide. And here you are.”

The billboard was an interesting way to attract some of the smartest minds to Google. Google grouped this candidate pool into enthusiastic ‘problem solvers’ – an extremely renowned ability at google.

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IKEA: Assemble Your Future

Upon opening a brand-new store in Australia, IKEA had the job of working with 100 workers. To fill this high variety of positions, they had to think huge. IKEA’s outside the box thinking resulted in a fantastic “inside the box” option.

IKEA decided to target those who they knew currently enjoyed IKEA by putting ‘career instructions’ inside package of IKEA items for consumers to find upon opening their item. The instructions mirrored their popular assembly instructions, instructing customers on how to “assemble your future”.

The project was a huge success, and customers adored it. Countless clients used, and IKEA hired 280

staff members who admired the IKEA brand. The reason for the success of the project was not simply down to its creativity but also because it spoke with IKEA’s existing brand name ambassadors, their customers. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign successfully linked with candidates in a personalised method, in their own homes simply as they’re concentrated on assembling their brand-new furniture.

Volkswagen: A Concealed Message

When Volkswagen needed to employ skilled mechanics, they carefully considered where this target audience hung out so that they could communicate their recruitment message successfully.

Volkswagen chose an apparent however uncommon placement, the undercarriage of vehicles in need of repair work. Volkswagen deliberately dispersed faulty cars and trucks with the message concealed beneath to service centres across Germany in anticipation of bring in knowledgeable staff members.

Volkswagens campaign was an excellent success, and they worked with various knowledgeable mechanics while verifying themselves as an ingenious and fun brand employment name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were seeking to bring in enthusiastic trainees to their business. They reached students by going to the one location ensured to have trainees around, schools at several Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re looking for trainees who aren’t pleased with simply any solution. www.McKinsey.ch.”

The project’s objective was to pre-filter candidates by attracting those that aren’t pleased with simply any service and wonder innovators. The pencil twisted the guidelines of advertising, and it’s simple message resonated with numerous, leading to high-quality graduate works with at McKinsey.

Just like this pencil, recruitment marketing campaigns do not have to be expensive, and companies can say a lot in just a simple statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the right method. Their careers page has 1.2 million likes, and they publish content two times a day – sometimes more. They share content that prospective workers can associate with and employment feel motivated by, such as specific workers accomplishments, days in the life of a worker and general daily updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their careers page so that possible employees can develop a real connection with the brand. They attain this by allowing called workers to respond to any questions on the careers page from the company profile. Marriot also uses a chat service to those looking to discover more about life at the company and guidance on how they can successfully apply for a position.

Marriotts method reveals you don’t need remarkable out of package believing to get in touch with candidates. There are a myriad of methods your business can approach your recruitment campaign. Marriott’s technique is basic, and any company can replicate this method and attain the exact same success. Have a designated location where you share insights on life at your business and most notably, listen to prospective candidates and react to their questions promptly and effectively.

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Step 1: A fantastic recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will guarantee that your candidates have the very best experience possible and you have time to focus on what matters, your individuals. Discover more about us here.